Our BBA in Marketing program focuses on providing you with the understanding of marketing principles and concepts, including market research, consumer behavior, branding, advertising, and digital marketing. You will learn how to develop and implement effective marketing strategies to reach target audiences and achieve business objectives. Get the education and experience you need to succeed in the field of marketing.
What is a BBA in Marketing degree?
Reduce tuition by up to $24k
Why earn a BBA in Marketing?
Our program offers experiential learning through hands-on projects. Internships are an integral part of our program. You will have the opportunity to gain experience working in the field and the opportunity to apply classroom knowledge in real-world settings. Gain insights into emerging trends and best practices in the field of marketing.
Experiential learning
You’ll participate in internships and team projects to refine leadership and communication skills.
Supportive environment
Our faculty are experts in their field and bring unique experiences to offer students a comprehensive education.
Industry-aligned curriculum
Our program aligns with industry trends and expectations, ensuring you graduate with the skills and knowledge employers seek.
State-of-the-art facilities
Many courses take place in McMullen Hall. The building is designed with collaborative classroom spaces that mimic workplace settings.
Networking opportunities
Our marketing faculty have connections with regional and national corporations including John Deere and MidAmerican Energy ensuring you’re able to network and build your resume.
What you’ll learn in your marketing program
In our Marketing program, you’ll start with core business classes before diving into specialized areas of marketing. You’ll learn consumer behavior, international marketing, research, and strategy. These skills are essential for success in the dynamic and competitive field of marketing.
- Application of consumer behavior to marketing strategies and decision-making
- Understanding of marketing strategies in diverse cultural and economic contexts
- Application of strategic thinking to marketing decisions
- Proficiency in marketing research tools.
Explore BBA in Marketing courses
- This degree will require you to complete a total of 120 credits.
- 36 gen ed credits, 36 core business credits, 16-21 marketing credits, 27-32 elective credits, and 1 internship.
Sample courses
| Class code | Class title | Credits |
|---|---|---|
| MKTG 319 | Consumer Behavior | 3 credits |
| MKTG 349 | International Marketing | 3 credits |
| MKTG 359 | Social Media Marketing | 3 credits |
| MKTG 369 | Marketing Research | 3 credits |
| MKTG 499 | Marketing Strategy | 3 credits |
How much does a BBA in Marketing cost?
The cost of your degree will depend on several factors, like scholarships, housing, meal plans, and transfer credits. New students also pay a $100 matriculation fee. You will also need to budget for books, supplies, materials, transportation, personal costs, loan fees, and other expenses. Explore the cost of attendance.
Full-time student living on campus
| Expense | By semester | By year |
|---|---|---|
| Full-time tuition (12-18 credits)* | $18,917 | $37,833 |
| Housing** | $4,140 | $8,280 |
| Food*** | $2,750 | $5,500 |
| Technology fee | $140 | $280 |
| Total direct charges (billable) | $25,947 | $51,893 |
*Based on 2025-2026 tuition and fees. Tuition and fees are subject to change each summer.
**This cost is estimated, actual housing cost will vary by student selections.
***Cost estimate based on 3 meals per day.
How much does campus housing cost?
When it comes to housing, St. Ambrose University offers diverse options to meet the needs of our students. From traditional dormitories to apartment-style living, there’s something for everyone. The cost of our housing will vary based on where you decide to live and the meal plan you choose.
St. Ambrose University’s Marketing program is accredited by the Accreditation Council for Business Schools and Programs
The Accreditation Council for Business Schools and Programs (ACBSP) recognizes institutions committed to continuous improvement that ensures their business program will give students the skills employers want.
St. Ambrose University is accredited by the Higher Learning Commission. Accreditation and recognition provide the assurance we meet standards for quality faculty, curriculum, learner services and fiscal stability.
How does SAU support marketing students?
St. Ambrose University’s marketing faculty are invested in your success. Through one-on-one advising, they’ll help you determine a second major or minor that will help you reach your desired career and land the internship that will give your resume an extra boost.
Marketing faculty
Other support resources
Student Success Center
At St. Ambrose, we want you to thrive. Access free tutoring, study groups, and supplemental instruction through our Student Success Center.
Accessibility Resource Center
Whether you need classroom accommodations, alternative exam arrangements, or disability support strategies, our Accessibility Resource Center is here to help.
Career services
Our Academic and Career Planning Center is ready to help you polish your resume and land a job or internship to launch your career.
Are there scholarships available for BBA in Marketing?
At St. Ambrose University, we believe that education should be accessible to all. That's why we offer a variety of scholarships and financial aid options to help make college more affordable for our students. We are committed to providing our students with the resources they need to succeed academically and financially.
Ambrose Advantage Scholarship
Through the Ambrose Advantage scholarship program, a tuition-free St. Ambrose University education is available to any Pell Grant-eligible Iowans. Learn more about the Ambrose Advantage.
Merit-Based and Institutional Scholarships
St. Ambrose offers excellent scholarships and grants based on your strong academic performance, your talent in fine arts or athletics, or your community involvement. Explore SAU scholarships.
Transfer credits
At SAU, you may be able to transfer previous college credit toward your bachelor’s degree, saving you significant time and money. Learn how to transfer credits.
Start your career. Stress-free.
"Cost is obviously a big thing for anybody going to college. When I found out about the Ambrose Advantage, it took the stress off me and my family. Now I can focus on my classes and getting a start on my career."
-Bailey Hird, Fairfield, Iowa
What’s on campus for marketing students?
Make connections in the business world through our Marketing clubs. Meet marketing professionals, take trips to area and regional businesses, and network at on-campus job fairs. The connections you make will boost your confidence as you search for a meaningful career.
Skills to succeed in the workplace
“St Ambrose provided me with the foundation necessary to succeed in any workplace.”
-Jack Haverland ‘23, BA in Economics, Finance, and Marketing
What are the admission requirements for a BBA in Marketing?
Start your management career at St. Ambrose. Here are the admissions requirements for our BBA in Accounting.
- You must have graduated from an accredited high school or earned a GED
- You must have a minimum cumulative, unweighted GPA of 2.5
- You must provide an official high school transcript
International student requirements
If you live outside of the U.S. there are different admissions requirements. Here’s what you’ll need:
- Official transcripts from secondary education
- A minimum 2.5 CGPA out of a 4.0 scale, or equivalent
- Proof of English language proficiency (minimum scores: TOEFL - 79, IELTS - 6.0)
- Copy of your passport and other documentation
What can I do with a marketing degree?
Your education and degree can help you reach your professional goals. St. Ambrose University can never promise a career or particular outcome upon graduating. We encourage you to explore potential jobs and employment settings. Here is a list of potential job titles, traits, and settings a graduate in our Marketing program could achieve.
Potential Job Titles
- Marketing Coordinator
- Brand Manager
- Digital Marketing Specialist
- Market Research Analyst
- Advertising Account Executive
- Social Media Manager
Potential employment settings
- Advertising Agencies
- Marketing Consultancies
- Corporate Marketing Departments
- Public Relations Firms
- Market Research Companies
- Media Organizations
Top Traits of a Marketer
- Brand Management
- Communication
- Problem-Solving
- Adaptability
- Team Collaboration
- Strategic Thinking
Industry facts
- Overall employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2022 to 2032, faster than the average for all occupations.
- The median annual wage for marketing managers was $140,040 in May 2022.
For more information on management employment and wages, visit the Bureau of Labor Statistics' Occupational Outlook Handbook.
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Become who you are meant to be
With more than 65 undergraduate and graduate programs, there’s something for everyone at St. Ambrose University! Explore our programs to find your place at SAU.
